Hoping to combine the function of a life planner into the sleek design of a basic, modern notebook, Kate embarked on a journey to build the perfect notebook herself in the fall of 2014.
Kate interviewed dozens of fellow notebook lovers, from executives and engineers to authors and artists, and began working with a talented design team to bring the perfect notebook to life. In November 2014, she launched a Kickstarter project so that she could produce enough notebooks to break even on the sizable cost of printing. Her goal was to raise $14,000; by the end of the campaign, she had raised $138,572. Clearly, this hybrid product had hit a nerve.