There’s something innately human about finding—and needing—purpose.
In a world where change is tumbling toward us faster than ever, human connections can feel waning and fleeting, and the “why” behind our work might be hidden under piles and piles of, well, work, there’s often one driving force that keeps all of us doing what we’re doing, whether we are aware of it or not.
It’s our purpose.
A global study by HP found that only 28% of people say their work gives them a sense of purpose and only 28% report that the work they do is meaningful. Along similar vein, Gartner reported that employees are seeking purpose and value more than ever.
We know that people everywhere are seeking out purpose.
We also know that purpose drives productivity. Once people understand the purpose of their work, they’re more likely to be motivated, reach their goals, and make a meaningful impact.
So, what do you do if you’re still in search of your purpose?
How do you figure out what that purpose is?
In this post, we’ll talk about what it means to find purpose at work. We’ll also discuss some tactics and tools to help identify what career path might lead you to your purpose. Then, we’ll scope out a strategic guide to help you make meaningful steps toward putting your purpose to work—for you and the world around you.
Defining purpose: More than just a job title
Purpose in your career isn’t just about what you do—it’s about why you do it. It’s the fuel that keeps you engaged, the reason you persist through challenges, and the deeper connection between your daily tasks and the impact you hope to make.
But purpose doesn’t always come in a neatly wrapped package. For some, it’s clear from the start—a lifelong calling that guides every career decision. For others, it’s something that evolves over time, shaped by experiences, personal growth, and the people we meet along the way.
The good news? You don’t have to have it all figured out at once. Instead, finding purpose is often an iterative process of exploration, reflection, and alignment.
Discovering your purpose: three questions to ask yourself
If you’re searching for a deeper sense of meaning in your work, start by asking yourself these three questions. Grab a journal and jot down any thoughts or ideas that come to mind.
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What energizes you?
Think about the moments when you’ve felt truly engaged in your work. What were you doing? Who were you helping? What problems were you solving? Your purpose often lives at the intersection of passion and contribution.
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What impact do you want to make?
Purpose is deeply connected to the change you want to see in the world.
Consider what challenges or issues you feel compelled to address. It could be something broad—like advancing social equity or sustainability—or something specific, like mentoring the next generation of leaders or developing technology that improves lives.
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Where do your skills and values align?
Purpose isn’t just about passion—it’s also about what you’re uniquely equipped to do. Take stock of your strengths, experiences, and values. How can they be applied in a way that makes a meaningful difference?
Pathways to purpose: Finding alignment in your career
Once you’ve reflected on what purpose means to you, the next step is to explore ways to bring more of it into your career. Here are a few strategies to consider:
1. Examine your mindset
Sometimes, purpose isn’t about changing jobs—it’s about changing perspective. Look for ways to connect your daily work to a larger mission.
Whether it’s understanding how your role contributes to a bigger vision or finding ways to bring more of your strengths into your work, small shifts in mindset can make a big difference.
2. Explore purpose-driven organizations
If you’re feeling disconnected from your work, consider whether a new environment might be a better fit. Many industries—such as education, healthcare, sustainability, and workforce development—are inherently mission-driven. Similarly, companies with strong social responsibility values may offer a better alignment with your purpose.
3. Engage in passion projects
Not every source of purpose has to come from your full-time job. Volunteering, side projects, mentorship, and community involvement can be powerful ways to cultivate meaning and fulfillment in your life while complementing your career.
4. Push yourself to grow
Sometimes, purpose is found in progress. If your current work feels stagnant, consider ways to challenge yourself—whether that means taking on a new project, learning a new skill, or seeking mentorship. Growth often leads to clarity.
5. Take small steps toward change
If you’re feeling unfulfilled, don’t pressure yourself to make a drastic career shift overnight. Instead, start with small, intentional steps—informational interviews, skill-building, networking, or taking on purpose-driven projects within your current role.
These steps can help you test the waters and move toward a more fulfilling path with less risk. Take a minute to scope out 2-3 small professional development goals.
Putting purpose to work, for you and the world
Finding purpose in your career is about more than just personal fulfillment—it’s also about the ripple effect your work creates. When people feel connected to what they do, they’re more engaged, innovative, and resilient. They inspire others, contribute to their communities, and create meaningful impact.
So whether you’re just starting out, pivoting, or looking to deepen your connection to your work, remember this: Purpose isn’t a destination. It’s a journey—one that unfolds as you explore, grow, and align your work with what truly matters to you.
And the best part? The world needs people who are passionate about their work. Because when you bring purpose to your career, you’re not just changing your own life—you’re changing the lives of those around you.
Now, it’s your turn. What’s one small step you can take today to bring more purpose into your work?
Written by Madeline Miles